People are apparently seeing this as "soiling the brand."
You know what I see?
Lilly Pulitzer prints 20 minutes from my house.
Although I am not (and never will be) a die hard Lilly fan, I do own a few things (a dress here, an agenda there), and I love how this collaboration is making their bright prints more accessible to the masses. I am a firm believer in wearing clothing that makes you feel confident and beautiful, and if a shift dress does that for you, go for it. Why would anyone oppose such a (limited) union between Target and Lilly?
Plus, it's nice to see people excited about cute clothes. (:
You can preview the look book here.
|Dat hammock tho!|
|Glass Hurricane Candle Holder in the print Noise Posey|
The collection will be released April 19th, so mark your calendars. Happy shopping! (: