Why You Should Love Lilly For Target

7:53 PM #targetforlilly , Lilly Pulitzer 1 Comments

#LillyForTarget has created quite the controversy. 

People are apparently seeing this as "soiling the brand."

You know what I see?

Lilly Pulitzer prints 20 minutes from my house.

Although I am not (and never will be) a die hard Lilly fan, I do own a few things (a dress here, an agenda there), and I love how this collaboration is making their bright prints more accessible to the masses. I am a firm believer in wearing clothing that makes you feel confident and beautiful, and if a shift dress does that for you, go for it. Why would anyone oppose such a (limited) union between Target and Lilly?

Plus, it's nice to see people excited about cute clothes. (:

You can preview the look book here.

Dat hammock tho!

Glass Hurricane Candle Holder in the print Noise Posey

The collection will be released April 19th, so mark your calendars. Happy shopping! (:

Stay classy,

Jessie